Digital Presence is an interesting term. In the simplest words possible, a digital presence is how your business appears online.
What’s so interesting about this term is that it is ever-changing. For instance, 15 years ago, a cool website and appearing on page one were good enough to have a good digital presence. Today, having a digital presence involves having a strong social media presence and for many businesses plenty of positive reviews across different websites. It’s very likely that a strong digital presence will look completely different 10 years from now.
When it comes to information, consumers expect nothing less than precision.
When there is a delay in an important purchase, misinformation can turn a loyal customer into a hater for a long time if not forever.
Vega Web Marketing uses a patented technology with real-time update architecture that analyzes, identifies, and claims your existing business listings across a network of 50+ unique publishers, so all of your content is synced, enhanced, and updatable.
What is Local Digital Presence Management?
A business’ local digital presence is comprised of the places where information exists about that business location. Directory listings, social profiles, and a responsive website are all part of a business local digital presence, which should include:
• Name, address, phone (NAP)
• Hours of operation
• Products and services
• Specials and deals
• Customer reviews
Digital Presence and Why it’s Necessary
You might be tempted to think that search engines and directory sites are getting to the point where a business’ information will be correct without requiring constant care and vigilance, but don’t look for that to happen anytime soon. Of course not! Only by taking control of information wherever it exists can a business fight back inaccuracy.
Everything has become digital. All you have to do is just look around you, people read news on websites, watch TV online, connect on social media, read e-books… well, you name it. You will always hear the phrase “there’s an app for that too.” This is simply because we live in an age driven by technology. People have become dependent on technology because it makes their life easier.
In today’s digital age, it only makes sense that every single company interested in succeeding should have a digital presence. A digital presence does not only mean that you have to advertise your business online, it means that you have to build a digital destination for your business.
Below you will find some of the most important areas to help you build a strong digital presence:
Make sure that you have a logo that represents your company. The font/typeface you use is also an important factor in your branding. Choose a font that looks simple and modern.
• A Responsive Website
Most people judge a company’s credibility based on their website. It is very important to have a responsive website so that it can be seen in all devices regardless of their screen size. Since more people get online using smartphones, your website needs to be mobile-friendly.
• Social Media
It is not necessary to have a place in every social network. Make sure you don’t take your brand to the wrong network. For instance, if you own a consulting firm, you have no business having a presence on Pinterest. However, if you have a restaurant, not being on Pinterest or Instagram would be considered a bad move. Some types of businesses like a marketing agency, can easily have presence on every social network. At the end of the day, it all comes down to what you offer and whether your target will be on that network.
It is a must to allocate some of your resources into creating content regularly on your company’s blog. This creates a lot of benefits, as it helps build your credibility. Creating good content on a regular basis builds up traffic which leads to a good SEO ranking. Content is king, and it is a very valuable asset in which you should invest.