Should My Business Have a Website?
If you have a business, you MUST have a website. No ifs, ands, or buts about it.
Nowadays, you can sell almost anything over the internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to you name it. If you can imagine it, someone will find a way to sell it online.
Do not put all your efforts into selling over the internet, although if your product lends itself to easy online sales, you should consider it. You should at least have a presence on the web so that existing customers, potential customers, employees, potential employees, business partners and even investors can quickly find out more about your business and the products or services that you offer.
In order to be taken seriously, you must have a professional-looking website. Many consumers now search for information online before making a purchase, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by an amateur, your chance at making a good first impression will be gone in no time.
The good news about the internet is that it has leveled the playing field when it comes to competing with large companies. You get one shot at making a good 1st impression.
With a well-designed website, your small company can project the image of a much larger operation. However, the opposite is also true. Some big company websites are badly designed and hard to navigate which makes them lose credibility and above all… professionalism.
When it comes to benefiting from a website, size does not matter. You can be a one-man show or a 15,000-employee corporate giant; if you don’t have a website, you’re losing business to other companies that do.
Here’s something to keep in mind: It’s actually better to have no website than to have one that makes your business look bad. Your website represents your business. It either says, “We take our business so seriously that we have created this wonderful site for our customers,” or it screams, “Hey, look, I let my 16-year-old nephew design my site. Good luck finding anything.”
Your website is a very important part of your business. Make sure you treat it as such, and hire a professional to create your website. At Vega Web Marketing, we have a team of webmasters and SEO (Search Engine Optimization) professionals that get involved in the creation of every single website we make, to ensure that it will be SEO-friendly and be found by the major search engines (Google, Bing and Yahoo.)
Small Business Websites in 2018
Responsive Web Design: The New “Must Have”
With the increasing use of smartphone and tablets, businesses must have a website that is not only mobile-friendly but consistent and user-friendly across all devices, meaning that the content of the website would adapt to the size of the different devices that are available.
By having a Responsive Web Design (RWD), it provides your visitors a better user experience, support search engine optimization goals, save your business time and money in the long run, and will give your website a competitive advantage over other websites that are not responsive.